Real Estate NewsAre You In This Business for the Long Haul?
We"re all looking for a magic bullet, myself included. While I know I"ll have a mortgage payment due in October of 2009, I"m far more concerned with the one due in 25 days, the one due in 55 days and the one due in 85 days.
But you know what? Next October will be here before you know it, and THIS October will be a distant memory. Where do you want to be next October? Do you intend to still be selling real estate? Or do you reckon you"ll be doing something else by then?
Of course, we all figure we"ll still be real estate gods and goddesses and we"re all optimistic that things will have turned around by then. Those of us who have stuck it out through these difficult times will be talking for years about how we survived the 2007-2008 real estate season and are now much better agents for it.
So, if that"s the case -- if you really want to be selling some real estate in a year ... in two years ... and for many years after that, perhaps now would be a good time to start planning to do just that.
There are a gazillion things we can all be doing today to ensure a happy next year. And then be tickled with ourselves when next year rolls around and we"re enjoying the fruits of our labor.
Okay, Jennifer, Miss Smarty Pantz, what CAN we do today to ensure a Happy Next Year?
Blog. Blogging is a long-term prospecting strategy. If you want to become a specialist in your market or in certain property types or certain client types, get blogging about them TODAY. In a year, you"ll be glad you did.
Nurture your personal relationships. Especially if you"ve approached the people you know as a salesperson first and a friend second or third or fourth, you may have some repair work to do. Starting today - drop the sales pitch and start reconnecting with your social network as a real person... who cares about them... who also happens to sell real estate.
Take a little extra time with not-yet-ready-to-buy-or-sell prospects. Treat them respectfully and stay in touch. Never shuttle a potential future client out the door because they aren"t leading you to a paycheck within 60 days. They could very well bring you a paycheck in 180 days.
Become a Master of Your Market. The only way to really know and understand your local market is to be out in it. Take three hours a week to preview homes. Visit open houses two Sundays a month. Go to every Broker Open you"re invited to. Read the neighborhood newspapers.
Make your current clients your top priority (yep, ahead of your prospecting efforts). Go above and beyond for your sellers and buyers. Believe me, they"ll notice and they"ll remember. And will reward you for your efforts for years to come.
It"s possible that NONE of the above activities will result in a sale in 30 days or even 60. But if you"re in this for the long haul, I guarantee that in a year, you"ll be thrilled with the results.