Primary marketHow Many Different Search Phrases Can Lead To Your Website?
If you think everyone is searching on some variation of "cityname homes" and "cityname real estate," you are in for a surprise. When I"ve shown people the following list of real search phrases, used by real web surfers, which led them to an agent"s Website, their jaws dropped open.
"But everyone searches on "cityname homes!"" you might say.
Yes, that"s true - to some degree. It was truer a few years ago. Nowadays, more and more, statistics are telling a different story: Searchers are using longer, more complicated search phrases.
OneStat.com released a study showing approximately half of all searches were 3 to 7 words in length. Use of single word searches declined 25 percent during the nine-month period ending January 2004.
When most searches were a word or two, it was easier to see how well you were doing in search engines. How many variations are there on "cityname homes" and "cityname real estate?" But each additional word a consumer might add to a search phrase increases exponentially the task of checking them all.
How many words are relevant to your area? Let"s take Dallas. And suppose you work a few towns, like Colleyville, Flower Mound, and Arlington.
Here is a list of words relevant to your site: Colleyville, Flower Mound, Arlington, real estate, homes, for sale, property, land, condo, condominium, realtor, agent, broker, Tarrant County, Texas, house, acreage, buying, selling, single family, residential, mls, listings...
That"s over 20, not including plurals or other variations, not to mention all the unincorporated neighborhoods in any town, which are also often used in searches. Beyond that there are still plenty more words we could use, some dependent on the area, such as: beach, beach front, water, lake, views, waterfront, moving, suburban, starter homes, foreclosures, school reports, relocation, pools, rural, new construction.
Believe it or not, people use street names in searches, too! Phew, this could get out of hand. But, let"s stick with 20 possible search words for this example.
If there are 20 search words that are relevant to your real estate Website, how many possible searches could bring up your site? This is fancy math, so I turned to a math teacher friend of mine for help.
We went through the numbers. If word order in search phrases matters, then the number of variations of 20 words for up to 7 word searches is 645,909. Google accepts up to 10. Using a maximum of 10 word searches, the number of different phrases grows into a ridiculous number.
Formulas are one thing, but what about the real world?
Consider the following search phrases, which I culled from actual traffic analysis reports from agent websites:
Housing Market trends in Avon Lake, OH
jacksonville, fl avondale apartments
little rock home virtual tours
mls lorne park mississauga
ocean front wrightsville beach real estate
photos of real estate $250,000 broken arrow oklahoma
multi family homes for sale in little rock, arkansas
phoenix arizona suburban real estate
arizona home photo tours real estate chandler
Property around Lafayette, Oregon
Little Rock Arkansas Schools Districts
Raintree Lake Lees Summit lots for sale
land for sale in Napa valley
Real Estate AND Princeton, NJ
residing in baton rouge la
maine mls realestate listings
single family homes for sale in texas
recent sales in somerset county nj homes
state college, pennsylvania homes for sale
HOUSING ADDITIONS IN DEER CREEK EDMOND
tennis club point clear
Family Homes for sale in Auburn, Maine
1148 Waterway Cluster
affordable real estate in port angeles washington
city lexington virginia real estate transfers
athens georgia historical homes for sale
real estate eagle ridge gilroy, ca
beach homes to rent in orange beach, alabama
homes for sale in pennsylvania with acres under $100,000
bloomington/normal illinois public records
stratford place at bridgewater
Brentwood Montana Avenue Condo 2.5 baths
buying first home inexpensive homes Wilmington, Delaware
columbus residential real estate trends
medford, NJ MLS listings
hopewell, kindergarten, new jersey, day time schedule
Craftsman Homes for Sale in Madison Mississippi
delaware beach new construction
dog kennel woodland hills
new construction hopewell new jersey
elgin illinois houses pictures
buying townhouse maryland near University of Maryland
ex spouse rights selling of home
find a home in Lafayette, Indiana
picture of little rock arkansas
Chatham village columbus ohio
foreclosure chicago multi unit
entrada drive santa monica real estates
half moon bay condo for sale real estate
homes recently sold in manassas park
Carrollton Texas property listings
houses for sale, Winchester, Front Royal, VA
How much are homes selling for in Plymouth, MN?
baird warner reality listings, Chicago
lake havasu city zoning codes
HOMES FOR LEASE FORT BEND COUNTY TEXAS
listing of houses in princeton new jersey
Fairmount historical district real estate Fort Worth Texas
local newspaper of Arlington, texas
marion county oregon pictures
coldwell banker real estate princeton NJ
paradise market corte madera
model home for sale and plano
new construction jersey burlington county
arizona gilbert mesa realtors
$100,000 homes desoto texas
colorado springs sunset mesa homes sale
Big REALTORS in Torrance CA
Virginia Powhatan farm properties sale
arlington texas school system
new housing development nearby horsham, pa
ocean shore real estate in south Carolina
meridian public schools Idaho
1 acre new homes washington county pa
open houses in northbrook
MLS homes for sale in elk grove ca
ACCEPTING A REAL ESTATE OFFER
Oxford Pennsylvania Land Use Parcel information
picture of home in capital hill washington dc for sale
BIKE SHOPS folsom ca
price range of condominiums in torrance california
average square feet home size webster, ny
Beachfront investment property Encinitas CA
property appraiser east greenwich rhode island
55 and older homes in virginia
real estate agents for irvington, portland, oregon
parade of homes wilmington nc
realtor.com tesuque, nm land for sale
sellers choice texas site home sales
acreage and lots for sale in Fort Bend
silverwood housing addition Bixby
Bay St. Louis Mississippi beach house Gulf of Mexico
attorney real estate nipomo
Single family new construction in Lynchburg, VA
bernalillo county new mexico horse property covenants
moving to fairbanks alaska
single family starter homes wilmington north carolina
brown county greenbay wi courthouse
summer school classes St. Charles Illinois
things to do wilmington, nc
Average house prices collin county winterstone
torrance, ca demographics
unincorporated land michigan
virtual tours homes DC VA MD area
pool parties/little rock arkansas
waterfront properties for sale pittsfield nh
wilmington nc real estate records
a site on any movie theaters in Morgan Hill
1890 and up houses for sale vancouver washington
5 or more bedrooms in washington county, portland OR
where is highland michigan located
acreage in the northern part of san antonio,tx
aerial photos of league city
southwest realestate bullhead city
arnold maryland tax assessor
barton creek golf homes
new hampshire restrictive covenants
beach property for sale santa monica los angeles california
pond lake front property in texas for sale
subdivision avon lake ohio residential
blytheville arkansas affordable homes for sale
real estate on Lafayette Blvd. Scottsdale az
These are actual search phrases, extracted from recent traffic analysis reports, which led searchers to agent Websites.
So, I figure the number of search phrases which people could use to find your web site is somewhere between 1000 and infinity.