Property ManagementPrudential California Realty Introduces Office of the Future Concept
Prudential California Realty (PCR) today announced its expansion in the
Sacramento and Tahoe regions with the opening of four new company-owned offices
that introduce the "Office of the Future concept."
PCR plans to open the first four Offices of the Future within days,
including locations in Sierra Oaks, Folsom, Laguna and Roseville. The company
is also aggressively pursuing several other locations within the region. “We
have long been committed to the Sacramento/Tahoe area,” says Dave Cobo,
Chairman of PCR. “We see this as an opportunity to increase, strengthen and
retain our brand through progressive advances and strategic expansion.”
The Office of the Future provides agents and consumers with better access to
information and an environment that is completely conducive to maximum
efficiency, including more open space, computer ports, banks of computers for
consumers, and the most advanced cabling to maximize WebTop access.
“Traditional offices tether the agent to the office, which is not
ultimately good for their business,” says Ed Krafchow, president of PCR. “We
know the most successful agents are out meeting with clients and communicating
via their laptops and cell phones, not in the office shuffling paperwork. So we
have invested heavily in providing the kind of infrastructure that gives them
access to the most progressive technology and resources for themselves and
their clients both internally and remotely.”
According to Cobo and Krafchow, PCR plans to convert all of its offices to
this new technologically savvy model, starting with the Sacramento/Tahoe region.
PCR has remained at the forefront of new technology, including the
introduction last year of the WebTop, an intuitive, web-based technology
platform for agents; http://www.PruWeb.com, the consumer website that enables
the public to search for properties, calculate a mortgage, and choose a
Realtor; Wireless Application Technology giving agents to access to the WebTop
via their cellular phone and Palm Pilot; Listing Watch, (http://www.PruWeb.com)
a web-based search tool that enables consumers to search the Northern
California MLS for listings that match specific criteria; and the eHomeSale, an
online platform for the home-buying and selling process.
Prudential California Realty (PCR) is a locally owned and operated member of
the Prudential Real Estate Network, and is ranked 3rd across the North American
Network with over $10 billion in sales and 2,900 transactions. The company"s
2000 expansion activities included the addition of 22 new offices throughout
Northern California and Northern Nevada, and 1,000 new agents.