Property ManagementPrudential Expands Home Connections Program
The Prudential Real
Estate Affiliates Inc. announces additional features to its
Prudential Home Connections(SM) ancillary services program, including an
innovative
multiple-channel platform.
The new platform broadens the exposure of real estate and
move-related services to new customer segments, such as Prudential"s
institutional clients and their employees, while enhancing the value
of services delivered to real estate affiliate brokers who are part of
the Prudential Real Estate Network and their customers.
The channel created for Prudential Real Estate affiliate
members
provides opportunities for Prudential Real Estate brokers to offer a
larger menu of homeownership services. The platform is hosted on
Prudential Real Estate"s private intranet site, PREA Center, and it
allows affiliate brokers to choose the mix of products or services
they believe will enhance the homebuying process.
The range of services is broad enough to be offered to all those
involved in this process, including owners, buyers and sellers. Once
the broker chooses the mix of products they want to offer, they can
add the links directly to their own Web site.
The value to the consumer is the ability to easily research
pricing and products on the broker"s Web site, or they can dial the
Home Connections toll-free number to ask about the products or
services available at preferred prices(a). This will save consumers
time and provide nearly instant access to the information they need to
make decisions.
In turn, real estate professionals benefit because they have an
extended menu of value-added services to offer the consumer throughout
the entire cycle of home ownership.
The second channel reaches Prudential Relocation clients and
offers increased services to traditional transferees. Whether it is a
full-service transferee or a transferee not offered a full-service
plan and seeking additional products and services, Prudential Home
Connections(SM) provides solutions for making the transfer easier.
And, for those who are offered a lump-sum relocation, this can help
make the move less stressful.
These transferees can now have instant access to a wide range of
service providers -- with the comfort of knowing these providers are
preferred by Prudential.
The third channel provides an opportunity for Prudential Real
Estate to reach even more consumers as part of an expanded benefits
offering to companies and their employees. Prudential Home Connections
will be an added service for employees of clients who utilize
Prudential WorkingSolutions and RewardsPlus RealLife Benefits.
These two companies are institutional providers of benefits
delivery platforms that consolidate and integrate all aspects of the
benefits supply chain to connect employees to benefit providers.
Prudential Real Estate is the exclusive provider of real estate
brokerage services on these platforms, as well as the main provider of
ancillary home and move-related services.
The fourth distribution channel makes these products and services,
both relocation- and real estate-related, available on Prudential"s
Internet site, www.prudential.com. This means the platform extends
directly to the millions of consumers who visit the company"s Web site
each month, thus introducing more consumers to the value of Prudential
Real Estate.
Each channel offers Prudential Real Estate Network member services
and related home products, exclusively.